Corporations approach philanthropy with multiple paths and objectives. One path is the corporate foundation, where solid help for those in need and branding as a good corporate citizen are key goals. Another is corporate giving, with fewer constraints on giving activity and a desire to insure that buying a table or sponsoring an event or favorite cause furthers corporate interests by building key relationships and brand visibility. A third approach for many is an employee giving program—not just in money, but in time. Employee morale and pride adds to the mix in this area.
Many corporations now consider these strands as separate and even place them within different corporate departments. Rarely do they stake out an area where they want to have strong impact and insure that all giving aligns to achieve that impact. Many gifts go out the door with remarkably little clarity on the result that will constitute return on the investment—whether in social or business terms.
This workshop will offer a set of specific tools within the mindset of investor, not funder, for defining, tracking, and verifying results from individual corporate philanthropy areas and for creating synergy across divisions and groups set up to achieve them. Examples of successful approaches and metrics for gauging their success are included.
Workshop guide for this session will be Hal Williams, President of The Rensselaerville Institute. Hal works directly with foundations such as The Bill and Melinda Gates Foundation, The Duke Endowment, and corporate philanthropy clients including Freddie Mac, Blue Cross and Blue Shield of North Carolina and Verizon Foundation.
This workshop is reserved for corporate leaders, senior management for foundations, corporate giving, and employee contribution programs. As defined in the additional information, the cost per person is $550, which includes program materials, lodging, meals, and follow up from this two day workshop.
“The Rensselaerville Institute is a wonderful resource on outcomes--not just for our corporate foundation but for corporate giving and its relationship to grant-making. I can't say enough about useful their ideas and tools have been to us.”
~Kathy Higgins, President, BCBSNC Foundation
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